is undergoing a change….radically – maybe….some members of the cigar community may be slightly uncomfortable, and some may recognize the need for the cigar culture’s door to open wide – but … and I’m probably gonna catch a lot of hell for this..but…there is still a divide… I’m not gonna say what I really wanna say – and part of that is, when, and what is it gonna take for a cigar manufacturer to step up to the plate….What are they so afraid of? and I would add, its not just women their leaving off the Christmas card list…
let me rewind this evening…
As I sat down to write this post – I was surfing the blogosphere, my headphones on, listening to C4W’s music player, and checking out what’s new – I came across a certain manufacturer’s winding down media blitz …and I recall sometime ago, a conversation I had with its then assistant marketing director – the discussion revolved around the new wave of cigar enthusiasts… my position, was that the cigar demographic was changing, and women played a role in its shifting direction, and that the modern day cigar hobbyist was part of the GenY crew - how advertising and marketing would have to reflect the shift … I shared some ideas…
Fast forward … the assistant director is now the director, and a more youthful approach seems to be the marketing strategy behind this campaign, and the budget – off the hook …hats off to the genius – Just a couple minor omissions I’ve noticed in this brilliant blitz – first off, of course, and once again – no real mention of women cigar smokers, other than low cut cleavage, and tanned bosoms in the backdrop of the club scene - and the second – hmmm…I think maybe I’ll keep that one to myself….
Low cut cleavage, and tanned titties, shoot, I don’t mind – I’m guilty of that, my heart’s in Vegas – but come on, will you at least give us our respect, and sell some damn cigars with us in mind!
my heart’s in Vegas….
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The face of the cigar hobbist–
Yes–WOMEN cigar hobbist are out there–myself included–I may have breasts–but I also have , a knowledge of cigars–tastes, preferrences, likes and dislikes of cigars–and most importantly I am a consumer of the leaf–I have spent roughly $600.00 this year alone–perhaps more–
I know that sex sells but what about the female consumer of the leaf?
Thank you Kim!!
I have been trying to get this discussion going for quite some time now – albeit, we’ve made some advances, but I will not be taking this journal or the accompanying Cigars4Women down anytime soon, as a matter of fact NEVER – they need to start paying real attention to us….I hear ya, I spent at least that this year alone – and that’s modest ….
thanks for your comment my sister!