it's not easy introducing a new cigar these days...

"It generally takes better than a year to bring a new product to market, he says. In some cases, it can even take two years."

"Research to determine consumer preferences is time consuming and tricky. Then, once a formula's been devised,there's the task of producing samples that will realistically reflect the finished product. These of course are followed by tastings,retailer introductions, more tastings, data analysis, and the dreaded critics' ratings. If all systems are "go," then mass production is planned, tobacco needs to be bought and factories commissioned. This is followed by promotions and marketing, pumping the sales force, getting back in touch with the retailers and distributors, and of course fighting for shelf space."

Source:  Smokemag.com

And then of course, you still don't know if you'll succeed.

In my mind, success can be measured by a number of things...

Of course, the monetary value that's placed on your offering is prominate with achieving a great profit margin. Popularity and customer loyalty, ranks a very close second, but the opportunity to make a difference and feed your passion, surely contributes to your success - and a passion that fuels your venture, ignites your success and positive results will and should fall into place. 

Passion and "Change the World Ideas" in the cigar industry?

 

Perhaps that's what's lacking in the cigar culture - innovation and change? Have we been saturated with the "Good Premium Cigar" promise. As new cigars are introduced, manufacturers assure us a methodical marketing and development process has been undertaken before any finished product hits the streets and shops. Consumer research has been done, and by all indicators, this new cigar is the best cigar ever known to MAN!

Hmmmmm, known to MAN - times are changing fellas. But its not a new concept - Women Cigar Smokers, we've been here all along, we've just been....

Incognito...

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